Are you still chasing knowledge about health conditions because you believe the more you know the more clients you will attract?  Having knowledge about health and no business idea how to start or run your business is dangerous, inefficient and complicating your approach.

Everything you need to step outside of the cookie-cutter health coaching mold, build a successful functional coaching practice, and help more people live better is inside the #1 mentorship group for health coaches...


Did you know that a certification isn't the most important thing you need to grow a profitable health coaching practice?

(Actually, if we're being completely honest, you don't even really need a certification at ALL to build a health coaching business because health coaching is an unregulated profession.  I train all about this in HCMM).

Here is what you do need to build a successful coaching business:

  • A business foundation that is low risk, sustainable and helps you feel secure in your approach
  • Complete confidence in your abilities (more education about health isn't going to do this for you)
  • An experienced, straightforward and trusted mentor to guide you (not someone who has savvy marketing skills promoting a magic bullet just to pad their pockets)
  • A safe and functional coaching method that allows you to help any client regardless of their condition or health goal 
  • Resources, tools, and mentorship that simplify your coaching approach and keep you within your scope of practice while giving you the confidence to be YOU.
  • Professional development brought to you by leading industry experts 
  • A solid support network of your peers standing beside you

The big issue, however, is that none of this is included in most coaching programs. As a result, most aspiring coaches are left completely in the dark after completing a certification program.  In fact I always say "You are first an entrepreneur before you are a health coach."  THAT is how important it is to lay down the foundation for your business first.

I want you to know that if this is how you're feeling, you're not alone. The majority of coaches I work with feel this same exact way. This is why they come to me, and why I built this group.

Ten years ago, before coaching even became mainstream, I was facing the same dilemma.  I had already been coaching for 3+ years before I got my certification and was successful becausde I had to learn the hard way how to build a business on my own.  I only attended a popular coaching school  in 2013 because I was "told" letters behind my name would make me more credible.  NEWS FLASH:  No one cared about where I got those letters...they cared that I could help them.   The school provided no business training from the trenches of coaching it always cost more money to access training that wasn't geared toward building a real coaching business so I figured it out on my own.

 But it took me much longer than it should have to build a thriving practice. 

 And unfortunately, most coaches don't have years to spare. Most are working full-time and building their coaching businesses on the side with massive dreams that one day, they'll be able to pursue health coaching full-time.

I'm here to make this process much easier for you.

An online mentorship group created by trusted health coach mentor and founder of the Institute for Functional Health Coaching™, Carmen Hunter, for health coaches who are serious about growing successful coaching businesses and want the solutions and support to make their goals a reality.

You'll get access to over $18,000 worth of tools, resources, mentorship, professional development, and guidance and ongoing support from an experienced coach.  

An Inventory of Proven Business-Building Templates

to Streamline Your Practice

High-Mileage Session Forms

Throw away the low-quality health histories! You can use our done-for-you, totally customizable intake docs with your clients or groups. This package includes first, second, third and final session intake forms.  This is your exact step by step process to work one-on-one with clients.  Brand with your logo, change what you want and start using them in the same day!

$697 Value

60+ Page Thyroid 101 Guide

Are you turning away clients who are dealing with thyroid issues because you're afraid to step outside of your scope of practice, or because you simply don't have the confidence to work with clients who are dealing with complex conditions? If so, this 60+ page eBook will be a game-changer for you.  

 Use it as a resource to share with your clients to help them learn important information such as: how to discover the right medication, how to find a doctor that works with different thyroid issues, where hypothyroidism actually stems from, how to know whether you have the autoimmune form of hypothyroidism, and so much more.  This guide gives you the confidence you need to use our industry experts to support your clients. 

$97 Value

55-page eBook, Mastering the Art of Whole Foods Living

As a health coach, you know that a whole foods diet is the cornerstone of wellness. But wouldn't it be beneficial to have a comprehensive resource to share with clients, or to use as a framework for a whole foods-based group coaching program?

You'll get access to a completely customizable 55-page whole foods eBook, Mastering the Art of Whole Foods Living: A Three-Month Guide to Success. This eBook is crammed with information about healthy eating, toxic and inflammatory foods, sleep, exercise, stress and so much more. Download it and customize it to fit your brand.

You'll also receive guidance how to use this eBook to run a 4-week group coaching program that will successfully transition your clients from the standard American diet to a whole foods lifestyle and put them on the path towards optimal wellness.

$147 Value

Successful Doctors' Visit Package

Empower your clients to have more successful doctors' visits with our customizable recommendations guide and template. Walk your clients through the recommendations prior to appointments so they can make the most out of the time they have with their practitioner. 

$47 Value

Whole Foods and Sleep Group Coaching Packages

Kick off your group coaching program right away.  This package contains everything needed to run both whole foods and sleep group coaching programs including group coaching explanations and guides for both food and sleep, lead in “free coaching topics” which webinars or free talks can be created around, and a copy of the Whole Food guide and Sleep Guide which are totally editable for your use as well as video walk-throughs of the packages.  The income you can generate from this approach is endless.

$297 Value


An example of my Fees & Services chart

Struggling with what to offer and how to price your services? Use our Fees & Services chart as the foundation for pricing your services and customize it to fit your needs.

Multiple resources you can use as opt-in freebies or give to your clients during sessions

✓ Chicken Bone Broth Made Simple guide

✓ Gluten-Free Pizza Recipe

✓ Sleep guide

✓ Digestion 101 guide

Pure Gold Resources Guide

My 39-page resource guide contains direct links to over 250+ credible wellness resources + walks you through how to use these resources to go beyond detoxes and cleanses and make a bigger impact on more lives (while staying within your scope of practice).

A template + guide for capturing compelling client testimonials  

Compelling client testimonials are essential for business growth! I’m giving you the template I use with my own clients plus a guide that will walk you through how to use it.

A Food and Lifestyle Review template

This comprehensive, completely customizable seven-page food and lifestyle review template is an essential tool for any health coach. Brand it and use it during a one-time, low-cost coaching session to help broaden your exposure and get clients in the door!

Access to Our Most Popular Health Coaching Offers

Get New Clients in the Door with a Pantry Makeover

Getting clients in the door for a 1-on-1 or group coaching program can be difficult, but I promise it doesn't have to be!

Let me show you how to simplify this process by offering a "pantry makeover" service as the doorway for your larger coaching program (or simply as an a la carte service). 

$37 Value

Approaching & Collaborating with Practitioners & Wellness Leaders

Do you want to collaborate with practitioners, chiropractors, doctors, energy healers, or other health and wellness leaders? 

In this training, you'll learn how to effectively approach local wellness leaders, what you should and shouldn’t say when pitching a business relationship, how to price and present your services in a way that is attractive, and what to do to close the relationship. 

You'll also receive tips on what to expect when working in a wellness office and how to stay within your scope when working with clients.

$47 Value

Get Your Next 2-3 Health Coaching Clients ASAP

During this two-hour, value-packed series, you'll learn how to get your next 2-3 clients online or locally; all about the know, like and trust factor and why it matters to your business; how to get prospective clients to resonate with your message and act on your offerings; the exact action steps you can implement to start getting noticed and signing clients right away; and how to overcome the most common barriers to getting clients.

$97 Value

Labs for Functional Health Coaches

Health coaches should be able to help their clients navigate lab testing while staying within the scope of their profession.

By the end of this series, you'll understand and feel confident reading labs, talking to your clients about labs, and recommending specific labs to clients. You'll also understand when it's NOT appropriate to recommend labs.

You'll be able to use labs as a checklist to uncover mysterious chronic or acute symptoms and walk your clients through their own lab work safely. I'll walk you through examples of real clients and how their lab work was handled.

$197 Value

Safety in Health Coaching

The more mainstream health coaching becomes, the SAFER your practice needs to be. You never know when a client might see our advice as prescriptive and diagnostic and you never know how a client may react to foods/supplements/etc. You need to make sure your communication and your method are safe at ALL times. This course will teach you how to stay within your scope of practice as a health coach. 

$747 Value

Mastering the 15-Minute Consultation

Struggling to convert consultations into clients? During this series, you'll learn what to say when someone says they have a "quick question" or asks to pick your brain; the exact dialogue to use when you get ON the free consult; how to avoid giving away information during the free consult; how to honor yourself as a business person; redirecting the potential client to see you as an expert and not someone who does this for free & what language to use when you end the free call.

$37 Value

Working with Thyroid Clients

Two-hundred million people worldwide are suffering from problems with their thyroid gland. Half of those cases are undiagnosed. What happens when one of them becomes your client?

As health coaches, we could be missing a huge piece of the puzzle if we aren't able to help our clients identify and address issues affecting their thyroid! We can do this and still stay within our scope of practice as health coaches. 

In this comprehensive program, you'll get access to our 4-part video series and our 7-page thyroid intake form.

This series will equip you with the knowledge you need to help your clients navigate thyroid problems as well as all of the other conditions and issues that are uncovered in the process. 

 You'll learn about auto-immunity, thyroid labs, preparing for doctor's appointments, Grave's disease, masters of mimicry (symptoms that mimic thyroid dysfunction), sex hormone problems, cortisol, low iron, leaky gut, and other critical information. 

$197 Value


 Getting Past The Fear in Health Coaching

I'm sure you realize how important of a topic this is. So many health coaches let fear and disappointment hold them back from reaching their full potential. I don't want this to happen to you. 

You'll learn how fear could be stopping you from moving forward in your business, how to overcome fear with real action steps, and the best way to make more money from coaching. 

 This series is for you if 1) you're not doing videos yet, 2) you fear FB live 3) you break out in hives when you think of public speaking 4) you believe you can't make money in this business 5) or you've been told you should consider a new line of business due to risk.

 Grow Your Practice with Free Talks

Free talks in your local community (or online) are one of the best ways to meet new clients! 

We'll cover why free talks are so valuable to your business, how to host free talks without giving away too much information, how to structure the talks for maximum effectiveness, my top spots for hosting free talks and my go-to talk topics.

Start to Finish With the Intake Process

In this series, we'll cover the recommended IFHC™ intake process that converts prospects into paying clients. You'll learn how to stop tire-kickers in their tracks and turn more "info seekers" into actual clients.

The When, Why & How of Webinars

Webinars are key for growing your online health coaching business. In this hour-long series, I'll walk you through what you need to know to create your first (or next) virtual webinar that actually gets results.

Legalities in Health Coaching

Confused by health coaching regulations? You're not alone.  

I'm talking with one of the top legal experts in the industry about safe language, state colors, working with local attorneys, and everything else you need to know to keep your business safe and stay within your scope of practice.  This is a MUST to pay attention to!  Do NOT wait until you are in a risky situation to set your business up right.


Simplifying Your Coaching Approach

Let me show you why a simple health coaching approach works best and how to implement this in your own practice! Not only is this less stressful for you and for your clients, but it helps your client achieve better results.

Success with Group Coaching Programs

With group coaching, you can serve more clients and earn more income while working less. I have been leading the way in coaching for years with a group coaching approach.  It isnt complicated and I show you how to get back to the basics with your audience and appeal to a wider audience.

How to Coach Without a Niche

Stressed out by coaches and marketing experts telling you that you need a specific niche to be successful? Well the good news is that anyone with a pulse is a potential client for YOU.  

We are being sought after by the Standard American Person and the Overwhelmed Symptom Chaser.  If someone wants to optimize their health they ARE your niche.  I teach you how to get specific about who you are looking for and how to find them.

Total Value of Over $2,000!

Access to the "Carmen Coaches Clients" Series

Wish you could witness an experienced health coach work 1-on-1 with real clients? You can during this recorded video series.

Watch me as I coach four clients through the consultation, first, second, third and exit sessions using the IFHC™ safe and functional approach to health coaching. 

You'll be able to download the clients' session forms and my post-session recommendations to study and learn from.

Total Value of Over $1,000!

Hot Seat Mentorship

Get mentored by the master herself! Every month Carmen will hold a hot seat call where you can talk to her about your specific problems and get coaching on the spot.

Live Knowledge Sharing With Top Wellness Experts Every Month + Access to Our Wellness Expert Vault

Forget about having to spend thousands of dollars on seminars and conferences in order to stay ahead of the curve on the topics affecting your clients! 

I bring the leading wellness experts to YOU.

Membership includes instant access to over 40 hour-long video modules from leading industry experts. You'll also get exclusive access to multiple live calls from new experts every month. Here are some of the amazing trainings you will get access to.

With more experts covering these topics:

  • ​Estrogen Dominance with Maria Claps
  • ​Mitochondria with Dr. Tim Jackson
  • Childhood Trauma with Niki Gratrix
  •  Health & Emotions with Dr. Joan Rosenberg 
  •  Toxins Versus Chemicals with Lara Adler 
  •  Viruses, Glutathione, Bacteria and More with Dr. Tim Jackson 
  •  Mold Toxicity and Methylation with Dr. Tim Jackson
  •  Chronic Pain with Dr. Joe Tatta 
  •  Thryoid Health with Andrea Nakayama 
  • ​Insulin Resistance and Gut Health with Dr. Ritamarie Loscalzo
  •  Emotional Eating with Tricia Nelson
  •  Hormones, Nutrients & Intimacy with Dr. Lindsey Berkson
  • ​Functional Pediatrics with Dr. Elisa Song 
  •  Neurofeedback and Brain Health with Kaka Ray 
  •  Toxins in Beauty Products with Ann Marie Fine
  •  Legal Q&A for Health Coaches with Sam
  •  Migraines with Erin Knight
  •  Parasites with Dr. Todd Watts
  •  The Health Benefits of CBD and THC Oil with Dr. Maya
  •  Supplement Talk with Dr. Shiroko
  •  Lab Testing in Your Practice with Dr. Alan Hopkins
  •  Hormones with Dr. Shawn Tassone
  • The Benefits of Red Light Therapy
  •  EMFs: The 21st Century Toxin with Nicolas Pinneault
  •  And so much more!

Total Value of Over $5,000!

Mentorship, Motivation, Accountability and Peer Support Inside the Private Facebook Group

You'll get full access to our private, highly engaged Facebook group where you can network with fellow coaches, ask questions, get advice, gain support, and receive real-time mentorship from me.

 If you have a question you need an answer to, simply tag me in your post. I'll either give you my best recommendations in the comments, do a livestream in the group and provide on-the-spot mentoring, or, I may even  decide to host a live call to discuss your specific issue if I feel it will benefit the group.

Total Value of Over $2,500!

By joining Health Coach Mentorship & Mastery, you'll: 

  • Have the full support of a trusted mentor with over a decade of experience who is guiding coaches in the right direction every day
  • Gain the confidence, knowledge, and method to go beyond cookie-cutter health coaching,​offer more than just detoxes and weight loss programs, and empower your clients to get to the root of their health issues
  • Wake up every morning with a renewed sense of purpose and know that you're changing lives
  • Have the skills, approach, and confidence to work alongside physicians and other wellness leaders
  • Be a part of a community of encouraging, like-minded health coaches who want to help each other grow 
  • Stop wasting time on summits and trainings and start working with people who need you
  • Streamline your business and start bringing in more clients and earning more income while actually reducing your workload

You could spend months or even years scrambling and back-peddling, trying to figure it all out on your own...

Or, you could make the decision to join Health Coach Mentorship & Mastery and skip ahead in your business six years practically overnight!

I've helped hundreds of other coaches reach their goals by giving them the method, knowledge, confidence, tools, and mentorship that every coach should have access to. Here are some of their stories:

Lisa Fraley, Legal Coach

Carmen helps health coaches become educated, get prepared and take action by arming them with helpful steps to be a health coach in a way that makes you feel comfortable and courageous to grow your practice and help more clients. To sum it up in one word, Carmen's superpower is that she's a connector. She is the queen of connecting you to respected experts and information to help you dive in deeper in a wide variety of subject areas so you can deliver greater value to your clients. And, she does it all with a functional approach so you can help yourself AND your clients to live more optimal lives. 

 Andrea Bertani, health coach

Carmen has a knack for leading coaches in a positive direction through her positive energy, enthusiasm, expertise and experiences. Her sincere desire to help coaches avoid the pitfalls in the health coaching business is a true blessing.

Sandy N., health coach

I have gotten so much out of this already. Plus you make me smile and laugh. I am so glad I get to be apart of this amazing group and thank you for all of your hard work on putting this all together this is not easy work. Even though you make it sound effortless. Thank you.

Linda H., health coach

Carmen Hunter is a bottomless pit of nutrition knowledge and I HIGHLY recommend her if you need more information on an area of health that you are not as knowledgeable about. As a health coach, I work with an array of clients and it’s nearly impossible for me to find time to research and locate appropriate resources for all of their needs. After one call with Carmen, she provided me with a list of excellent resources to send to my clients and answered all of my questions! I will definitely use her again as she makes running my business easier and more effective + I feel like I have a new friend I can go to if I need to be advised! -

Consider Health Coach Mentorship & Mastery your ticket to the coaching career you've been working towards since day one. It's a one-stop hub that puts every resource you need at your fingertips so you can focus on your zone of genius - serving others.

The time is now. Enroll today!

Frequently Asked Questions

When does membership open?

Membership is always open to those who are tired of spending money on shiny objects being sold to them from people who have NEVER coached before.   


What happens when I sign up?

After signing up, you’ll receive a welcome email with all the information you need to access the membership site and the private Facebook group. 


Are the materials downloadable?

The informational documents and the brandable templates can be downloaded 


Can I use these materials in my own practice?

You are encouraged to use the templates, guides, and resources in your own business – that’s what they are there for! These tools were created for health coaches who want to safely and efficiently serve their clients.


What is your cancellation and refund policy?

I’m completely confident that you’ll find Health Coach Mentorship and Mastery well worth your investment. However, you are free to cancel your membership at any time.  If you have been billed for the month already your subscription will be inactive for the ext payment period.  

Please note that, as you'll receive thousands of dollars in digital documents immediately upon enrollment we offer a seven day refund policy.  If you're unsure whether Health Coach Mentorship & Mastery is right for you, email and get your questions answered first.  WE are here for you!