Have you heard that the health coaching industry is in desperate need of people who have a passion for helping others?

Maybe you have even heard that there is a shortage of coaches that even know HOW to help people with the problems people are dealing with today. You heard right. We are in a health crisis like we have never seen before and people need support like they never have before. Are YOU ready to take on the rewarding career of helping people?

YES!  I am ready to start my career as a health coach!

If you still have questions after reviewing this page contact support at support@instituteforfunctionalhealthcoaching.com

"I've been a Health Coach since 2013 and have several different certifications. IFHC gave me the most confidence on how to actually build a business and how to safely coach clients while staying within the Health Coach scope of practice. I wish I would have found this program sooner!"

Christine K. IFHC Graduate

Welcome to the Institute for Functional Health Coaching

Maybe you’re giving some thought to starting this new and exciting chapter in your life because you have increasing awareness of people not living their best life and you want to be an inspiration through the use of your own experience...

Maybe you are someone who sees the truth about what is going on in the world and you want to be part of this movement of coaches who are teaching others how to be proactive and independent of a broken down system....(WE hear you!)

Or, perhaps you’ve already earned a certification (or many) but don’t feel confident that you were given the business tools and coaching skills you needed to work with clients...

Or it's even possible that you've been coaching and your NEW focus as a coach is to stay SAFE while teaching others how to take back their health and medical freedom....

Where ever you find yourself on the journey helping others this course will give you everything you need to feel confident and stay within your scope of profession.

This course will give you what you need to:

Show up authentically in your business and help people in a way that doesn't pressure you to become someone you aren't

Build a wait list practice built on referrals without having to spend your income on useless ads and boosts on posts that re no longer effective (the approach of building your business through word of mouth IS BACK!)

Have the confidence and knowledge to guide health focused goal-oriented clients to improved wellness without becoming the expert in every disease

Implement a simple yet effective coaching method that can easily be repeated with each client who comes to you, regardless of their condition or goal

Discover how to streamline your systems and enhance client experience so that you’re not working yourself into the ground while trying to build your business

Start working with clients right away! We teach the business side of coaching starting with day one so you don't have to wait to use your existing knowledge and training

A Message From Our Founder

Part of making sure we are providing information and education is understanding what people need and want to be successful and happy in their health coaching journey. Are you here because you want to use your knowledge to become a sought-after wellness professional who helps clients gain control of their health issues and enjoy a life overflowing with wellness and hope?

Maybe you found your way here because one of our graduates told you about us and said "I wish I had gone to IFHC first before all my other certifications." WE get it. We hear that alot.

You know you have a gift to share with the world, but you’re not sure how to get from point A to point B. We know there are an endless amount of coaching schools in the wellness industry to choose from and we believe there is room for ALL approaches to improve the health of those in need. Our focus? Give you everything you need and nothing that you don't.

Maybe, once you finally decided health coaching is the route you wanted to pursue (good choice), you realized you must choose between over a dozen programs. Some have fancy websites and beautiful people promoting, seem to have an easy answer to how to begin but then you find most of the teachers or experts they use have no experience actually running a coaching business. We know how frustrating this is because we have heard it since the day we opened our doors.

Each of them seems incredible, at least from what you can tell.
Each of them seems to have thorough content delivered by high-caliber professionals.
Each of them makes colossal promises that are extremely appealing (who doesn’t want an endless supply of clients, money, happiness, etc. etc.).

Will you really earn your certification, throw up a fancy website, have clients pouring into your business, earn 6 figures, and take off as much vacation time as you want? 

Probably not. 

Should you be wary of any programs that make extravagant promises? 


At IFHC we focus on truth and transparency. We believe that there are TWO types of people looking to work with you. The Standard American Person and the Overwhelmed Symptom Chasers. We focus on underwhelming the people looking for you and creating manageable steps to achieving better health. We don't believe anyone should feel hopeless and helpless about their health and the power of a health coach trained by IFHC to help navigate the overwhelm surpasses all others.

We start with getting back to the basics before trying to push complicated and expensive protocols, cleanses and detoxes on people who aren't even eating real food at home yet! We also teach you how to help your clients in a low stress way financially physically and emotionally. So what this means is you won't spend endless time learning things you can easily use a search engine to learn because we are here to teach you how to truly coach, with skills, tools and confidence you won't find anywhere else.

This doesn't mean we don't believe in the power of detoxes, cleanses and all of the other things functional health provides. We DO! But we want our coaches to feel confident that they can meet people where they are and help them get to where they want to be in a way that is best for each individual person that comes their way.

Hi, I’m Carmen Hunter, certified health coach, mentor to thousands of successful health coaches, creator of the safest approach to health coaching, Education, Preparation & Action, the founder of the Institute for Functional Health Coaching™ and total straight-shooter who is fed up with the false promises being pushed on health coaches.

Before I tell you how my institute will change your life, I want to share a little bit about my health coaching journey with you.

Why? Because I’ve been in your shoes. I’ve walked through your journey. I’ve pursued an education from other institutions. I’ve coached hundreds and hundreds of sick clients. And I’ve built a business from the ground up. Therefore, I can help you sidestep all the mistakes I guarantee you’re going to make in your career...but you must be willing to open your mind to possibilities.  Times have changed since 2020 came and went and we are now seeing even more uncertainty for people about how to get and stay well.

You see, over a decade ago my career started off a lot like yours probably is.  The first year after I started coaching I was drowning in overwhelm and I didn't even use social media at all for my business at the time! I can only imagine what it is like today. Maybe you have questions about how to have difficult questions about recent current events and health requirements or mandates and you aren't even sure how to begin to tackle these tough topics? Perhaps what you have been doing for your existing business isn't working anymore or is no longer where you want to be?

I made mistake after mistake, had no idea how to work with clients, and had no clue as to how to effectively build my business.  Worse, I had no mentor to turn to since health coaching wasn’t even really considered mainstream.  I even considered getting my health and human performance degree from a local college so I could learn to safely help people. That is, until I realized their views on how to eat were beyond ridiculous (fat is bad for you? REALLY?).

Yet, despite my struggles, my passion for helping others pushed me forward. I decided that I was going to be successful regardless of the obstacles in my way because I knew how many people needed me. They were messaging me and calling me daily for help with their health. This is when I decided to turn my challenges into a solution and create and perfect a simple 3-step coaching method that simplified the coaching process and the client experience and allowed me to help any client who came to me while staying within my scope of practice. It was a game-changer for my business and I was done with being a "health coach hobbyist" (a term I coined when I started to see how few coaches actually believed they should CHARGE for their services!).

Within a few months of implementing this intake system, my business had reached waitlist capacity just through referrals. My clients were overwhelmed with gratitude because of the positive changes they were seeing in their lives and these were changes they could take credit for because my goal as a coach (and now mentor) is to teach people how to help themselves and trust themselves.

I began mentoring coaches on how to be successful in this business through my many health coaching groups and my signature Health Coaching with Confidence program, which grew exponentially as the true needs of health coaches continued to go unanswered. 

Soon enough, this program evolved into what is in front of you today, The Institute for Functional Health Coaching™.
Through my programs and mentorship, I’ve guided thousands of health coaches towards success in this industry, and I want to do the same for you.

I invite you to view the video overview of our online modules in the video at the top of this page. Listen about our approach, our unique differences, and read our participant testimonials and learn how we can help you in a way that no other program can. 

Unlike other coaching programs, IFHC™ was created by someone who built a health coaching practice from the ground up, who stood behind her clients during sickness, struggle, fear and guided them towards relief and hope. Therefore, we understand your struggles and know exactly what you need to reach success. There is NO reason setting up a business to help others should be SO difficult and yet coaches are struggling everywhere to even get started (most of them have one or more certifications and STILL aren't working)

The Institute for Functional Health Coaching™ will be the best investment you ever make in your career. 

Then, when you’re ready to create the career you dream of, my team is here to help you make it a reality. No question goes unanswered and no need goes unmet, this is the IFHC™ promise.

To your success,
Carmen Hunter

Truths About the Health Coaching Industry

There is too much focus on knowledge about food plans and conditions and not enough attention on learning about the people looking for our help

There is a huge misconception in this industry that, to be successful as a health coach, you must have a comprehensive understanding of diseases, health conditions, and dietary theories. This couldn’t be further from the truth.  So many of the individuals who come to us from other programs are shocked when they realize they spent months focusing on the wrong things! Putting all the focus on health conditions and theories will get a health coach nowhere in their career without a firm business foundation

Firstlyit is outside of the health coaching scope of practice to advise our clients on disease-based issues.
Secondly, you can learn all you desire about nutrition and chronic health problems for free by visiting the largest search engine in the world. Instead, health coaches must be mentored on how to utilize our resources to educate and empower our clients to make lasting changes.  You do not need to waste months upon months on these topics to work with clients. In fact, you can work with clients WITHOUT all this knowledge. Keep reading and I will show you how...

There is not enough focus on mentoring coaches on how to safely and effectively work with all clients. This is just one of the many things that make IFHC different.

Perhaps the costliest mistake we see is that most coaches are coming to us with no coaching skills outside of a scripted program they have been given to use with each client. As a result, most health coaches either;

1) set their businesses up incorrectly from the start and work outside of their scope of practice without even realizing it, or

2) don’t end up coaching at all because they lack the method and the confidence.

At IFHC™, the foundation of our program is our signature 3-step, low-risk, investigative coaching method.
This simple yet effective transformational coaching method allows you to work with any client, with any condition, and with any health goal, without stepping outside of your scope of practice (and without wasting months on diseases and conditions).

We believe there is great power in the knowledge of health of course! We even support some of those coaching programs that are doing this the right way! But without a firm foundation for your business? You can't safely deliver the information you have to share.

This safe, simple method of coaching is built on three key pillars:


Education is the first step to client success. Clients want to understand WHY the changes are necessary before they decide to stick to a plan.

We’ll show you how to help your clients get to the root of their health issues and guide them towards optimal health and happiness by utilizing the resources that are already readily available to you.


Preparation is the second step in the process. Preparation eases client anxiety and stress over the changes that are about to happen in their lives, thereby skyrocketing their chances of success.

Think of it this way, you wouldn’t jump out of a plane without knowing how to operate a parachute, would you? Then why would you push your clients into programs and lifestyle changes before they fully understand and accept the process?


Action is the last step in the coaching process. Taking action must be done when the client is ready and willing to commit to themselves and be held accountable for their choices. While most coaches take complete responsibility for the health of their clients, I show you how to let your clients take charge of their own health by being their source of guidance, support, and inspiration.  By mastering this approach to coaching, you’ll have the complete confidence necessary to work with all clients who need your help.

Most programs are NOT created by an actual health coach who has successfully built a wait-list practice

If you wanted to become an artist, would you sign up for an art program created by physicians? No? Then why would you sign up for a health coaching program that’s not created by a health coach?

While most programs are established by those who have no experience in the health coaching industry...

The Institute for Functional Health Coaching™ was founded by an active health coach who has over 20 years of self-study experience and over 12 years of experience managing a wait list practice filled with clients of all health goals and conditions.

We Can Help You In A Way No Other Program Can

The Institute for Functional Health Coaching™:

  • Focuses on a 3-step health coaching approach that incorporates the seven foundations required to complete the journey toward optimal health 
  • Simplifies the coaching experience and keeps you within your scope of practice as a health coach
  • ​Was founded by a health coach with over 12 years of investigative coaching experience
  • ​Encourages you to work with all clients who need your help using a proven, step-by-step coaching approach; this means that you can work with any potential client, no matter what their condition or goal is
  • ​Shows how you’ll never need to turn a client away because you don’t feel that you know enough, or feel confident enough
  •  Shows you how to meet your clients where they are and gently lead them closer to their goals
  •  Shows you how to build a business using techniques including single sessions and group coaching programs
  •  Shows you how to work online or locally
  •  Focuses on showing coaches how to shift their thinking about what’s possible for them and incorporate a success mindset

Most Other Programs:

  • ​Focus on dietary theories and conditions, but don’t show you how to help your clients how to make decisions to overcome them
  •  Do not have a proven coaching methodology
  •  Fail to mentor you about using safe language in your business
  •  Are established by those who have never been health coaches, who don’t have experience in the industry, and who have never built a health coaching practice from the ground up
  •  Encourage you to hone in on and work with only one specific niche of clients, which limits your business growth, income, and impact
  •  Do not give you the resources and experts to help you build your business

Do you want to be a part of the movement?


Each video module is delivered through our Institute portal online and followed by an ungraded set of review questions. Within this course, we also offer board certification training as well as licensing and insurance information you can't find anywhere else. 

You also get access to our done-for-you coaching

forms, templates & programs!

All documents can be accessed at any time. All forms/templates are customizable to your personal business. Within the program, you will be mentored on how to make the best use of these forms in your practice.

Comprehensive Done-For-You Client Session Forms

There is no need to reinvent your process with each new client. Our program at IFHC includes our fees and services template to simplify your pricing so it's not an overwhelming business task for you, done-for-you, high-mileage, totally customizable session documents to use with your clients or group coaching programs. Included are first, second, third, and final session forms totaling over 30 pages that will help you streamline and systematize your business. The first client session form includes coach/client expectations. This is very important. The client needs to understand what they can and can’t expect of you, and they also need to understand what you expect of them. Also included are client testimonial templates. Once the coaching relationship ends and your clients have achieved incredible results, it's important to be able to efficiently capture client testimonials to use when marketing your business!

55 Page Done-For-You Mastering the Seven Essentials of Health Guide

It can be hard for your clients to change habits! This 50+ page done-for-you guide (one of our most popular products) will help you safely educate your clients on how to transition from their current lifestyle to a healthier lifestyle while learning about how the seven essentials play a big part in their day to day choices.

In our Group Coaching module we show you how to use it as the foundation for our DFY whole foods group coaching program. We also show you how you can share it as a resource with your private clients, offer it as an opt-in to build your list, or package it up and sell it on your website as your own.

Additional Done-For-You Programs to incorporate into your coaching business

You will have access to additional DFY programs like our Pantry Cleanout program, our Sleep program template, our Successful Doctors Visit guide to help clients have better results from their doctor's visits, and the BONUS Thyroid guide with training and templates to create a group coaching program on thyroid health.

In our Group Coaching module, we show you how to use and package all of these programs and how to create your own additional programs, classes, and workshops.

Our Mission

The Institute for Functional Health Coaching™ is committed to fostering a collaborative environment where coaches are shown the skills they need to coach clients with any condition or goal and build successful businesses. We pride ourselves on ensuring that no coach ever feels like they have to look elsewhere for the content they need to be successful.

By choosing The Institute for Functional Health Coaching™, you won’t have to:

  • Worry about just being another number. We are deeply committed to each of our participants and refuse to let any questions go unanswered. If at any time during your journey, you feel you need additional support, our support team is available to walk you through your questions and concerns via email.
  • ​Feel uneasy about working with those clients who come to you with an influx of chronic or complex health issues. With our proven approach, you’ll have the confidence and method to help them get to the root of their problems, as well as empower them to transform their health. 
  • ​Stress over using the wrong language that could put your business in jeopardy.
  • Invest in program after program because all your certification taught you were dietary theories, gut health protocols, adrenal fatigue, etc., etc., but failed to show you how to effectively coach clients and build a business.

When you join the IFHC graduates you are joining a group of coaches who are serious about helping others!

Frequently Asked Questions

When can I start?

The Institute for Functional Health Coaching™ currently offers rolling participation. Once you join, you can complete the program whenever it’s convenient for you. .

What is your refund policy?

The Institute for Functional Health Coaching™ will honor refunds for up to 7 days after joining. Please note that in order to cover our administrative costs, the refund will not exceed 90% of the payment made. Also, because we pride ourselves on keeping this program affordable, there are no refunds available after 7 days.

Can I speak with a program representative prior to joining?

You may send an email to our Support team at: support@instituteforfunctionalhealthcoaching.com

How will I learn?

Each module is delivered through our Institute online portal and followed with a quiz. Please know these ungraded quizzes are for your benefit only to help you master the coaching process. 

Is this program just for new health coaches?

No—this program is geared towards all health coaches who want to take advantage of a revolutionary coaching method that will simplify and supercharge their businesses. The information, processes, strategies, tips, advice, and mentorship included in each module will be beneficial to any coach at any stage in his or her career.

What happens after I finish the program?

We encourage you to join our monthly membership The Wellness Business Solutions Center to be a part of our team of SERIOUS coaches. A link to be a part of our group will be provided in your welcome email and within the course. You will receive LIVE training and support from Carmen hunter (the Founder of IFHC), our marketing and tech experts, legal support, and our student graduate extraordinaire. Feel free to join this monthly membership group as you are going throughout the IFHC curriculum for extra support as well.

Who is Carmen Hunter?

Carmen Hunter is the founder of The Institute for Functional Health Coaching™ and the creator of Education, Preparation & Action, the proven functional method of coaching. She has over a decade of health coaching experience, has worked with hundreds of one-on-one clients, conducted countless group training, and hosted hundreds of in-person and online health talks.

She has been privileged to work with health coaches and wellness practitioners (Nurses, Naturopaths, Chiropractors, Reiki Masters and more) for over 8 years in her own business as well as share her health coaching method at other institutions.  Carmen believes that diagnoses are symptoms of a larger health condition. She feels that approaching a client from a whole mind-body perspective by integrating the seven foundations required for optimal health is the only way to reach true wellness. 

She believes in supporting other coaches in their businesses as well as collaborating with those who compliment her beliefs and operate with integrity and transparency. She believes that working together allows us all to make a bigger impact on the world.  Her number one focus in the health coaching profession is to mentor and inspire coaches to build a successful business with integrity and service that surpasses all others. “No question goes unanswered and no need goes unmet” is her motto.

She has a unique focus on health and medical freedom you won't find in any other coaching training. She believes coaches are an integral part of teaching people how to be more independent and LESS dependent on a broken disease-care system. She believes that everyone deserves to be met without judgment or shame and teaches coaches to meet people where they are without causing more overwhelm and stress than they are already experiencing. A PROactive lifestyle will eliminate the REactive lifestyle we all saw occur right in front of our eyes when the "pandemic" occurred.