Maybe you’re giving some thought to starting this new and exciting chapter in your life…
Perhaps you have overcome a health crisis of your own and want to use your experiences to inspire others to overcome their own health problems...
Or, perhaps you’ve already earned a certification but don’t feel confident enough in your ability to grow a business and work with clients...
Maybe you have enough knowledge about disease and chronic problems and no idea how to actually use your knowledge to make an income?
Stand out from the thousands of other health coaches who are following stamp and repeat done for you protocols that don't really solve the underlying problem
Build a wait list practice built on referrals without having to spend hardly any money on marketing (because believe it or not, word of mouth is STILL the best form of advertising!)
Have the confidence and knowledge to guide sick and goal-oriented clients to improved wellness
Implement a simple yet effective coaching method that can easily be repeated with each client who comes to you, regardless of their condition or goal
Discover how to streamline your systems and enhance client experience so that you’re not working yourself into the ground while trying to build your business
Start working with clients months earlier than you would with other programs
Dear health coach,
You’re here because you so badly want to become a sought-after wellness expert with a thriving practice who helps hundreds or even thousands of clients surpass their health issues and enjoy a life overflowing with wellness and vitality.
Yet, you’re probably overwhelmed with options.
You know you’re meant for more, but you’re not sure how to get from point A to point B. There are an endless amount of coaching schools in the wellness industry to choose from.
And then, once you finally decide health coaching is the route you want to pursue (good choice), you realize you now must choose between over a dozen programs. Some have fancy websites and beautiful people promoting but no actual coaching training! How frustrating.
Each of them seems incredible, at least from what you can tell…
Each of them seems to have thorough content delivered by high-caliber professionals...
Each of them makes colossal promises that are extremely appealing (who doesn’t want an endless supply of clients, money, happiness, etc. etc.)...
Yet, you’re skeptical. You wonder if it’s too good to be true.
Will you really earn your certification, throw up a fancy website, have clients pouring into your business, earn 6 figures, and take off as much vacation time as you want?
Should you be wary of the programs that make these extravagant promises?
We believe that there are TWO types of people looking to work with you. The Standard American Person and the Overwhelmed Symptom Chasers. We focus on underwhelming the people looking for you and creating manageable steps to achieving better health. We don't believe anyone should feel hopeless and helpless about their health and the power of a coach to help navigate the overwhelm surpasses all others.
We start with getting back to the basics before trying to push complicated and expensive protocols, cleanses and detoxes on people who aren't even eating real food at home yet! We also teach you how to help your clients in a low stress way financially physically and emotionally.
Hi, I’m Carmen Hunter, certified health coach, mentor to thousands of successful health coaches, creator of the safest approach to health coaching, Education, Preparation & Action, the founder of the Institute for Functional Health Coaching™ and total straight-shooter who is fed up with the false promises being pushed on health coaches.
Before I tell you how my institute will change your life, I want to share a little bit about my health coaching journey with you.
Why? Because I’ve been in your shoes. I’ve walked through your journey. I’ve pursued an education from other institutions. I’ve coached hundreds and hundreds of sick clients. And I’ve built a business from the ground up. Therefore, I can help you side step all the mistakes I guarantee you’re going to make in your career...but you must be willing to listen.
You see, over a decade ago my career started off a lot like yours probably is. The first year after I started coaching (before I was even “certified”), I was drowning in overwhelm.
I made mistake after mistake, had no idea how to work with clients, and had no clue as to how to effectively build my business. Worse, I had no mentor to turn to since health coaching wasn’t even really considered mainstream. I even considered getting my health and human performance degree from a local college so I could learn to safely help people. That is, until I realized their views on nutrition were beyond ridiculous (fat is bad for you? REALLY?).
Yet, despite my struggles, my passion for helping others pushed me forward. I decided that I was going to be successful regardless of the obstacles in my way because I knew how many people needed me. They were messaging me and calling me daily for help with their health. This is when I decided to turn my challenges into a solution and create and perfect a simple 3-step coaching method that simplified the coaching process and the client experience and allowed me to help any client who came to me while staying within my scope of practice. It was a game-changer for my business.
Within a few months of implementing this system, my business had reached waitlist capacity just through referrals. My clients were overwhelmed with gratitude because of the massive changes they were seeing in their lives. But then, fear got the best of me (a major stopping point for most health coaches).
I wondered, who would ever take me seriously if I didn't have some more “letters behind my name”? This fear caused me to make the mistake of believing that I needed to attend a well-known program to build my credibility. So that’s what I did.
However, rather than learning anything useful during my time at this expensive and top school, I ended up spending my time sharing my method of coaching with others who also weren’t getting what they needed.
After realizing how lightweight other programs business trainings are and how unique, effective and safe my approach is, witnessing this systematic method of coaching take my business to unimaginable heights, and receiving resounding approval and praise from other health coaches. ad well respected professionals I knew I was on to a strategy that would change the future of health coaching.
I began mentoring coaches on how to be successful in this business through my Health Coach Clarity Facebook group and my signature Health Coaching with Confidence program, which grew exponentially as the true needs of health coaches continued to go unanswered.
Soon enough, this program evolved into what is in front of you today, The Institute for Functional Health Coaching™.
Through my programs and mentorship, I’ve guided thousands of health coaches towards success in this industry, and I want to do the same for you.
I invite you to read through our modules, our approach, our unique differences, and our participant testimonials and learn how we can help you in a way that no other program can.
Unlike other coaching programs, IFHC™ was created by someone who built a health coaching practice from the ground up, who stood behind her clients during sickness, struggle, fear and guided them towards relief and hope. Therefore, we understand your struggles and know exactly what you need to reach success.
The Institute for Functional Health Coaching™ will be the best investment you ever make in your career.
Then, when you’re ready to create the career you dream of, my team is here to help you make it a reality. No question goes unanswered and no need goes unmet, this is the IFHC™ promise.
To your success,
There is too much focus on knowledge about food plans and conditions and not enough about who is looking for our help
There is a huge misconception in this industry that, to be successful as a health coach, you must have a comprehensive understanding of diseases, health conditions and dietary theories.
This couldn’t be further from the truth.
So many of the individuals who come to us from other programs are shocked when they realize they spent months focusing on the wrong things!
Putting all the focus on health conditions and theories will get a health coach nowhere in their career without a firm business foundation
Firstly, it is outside of the health coaching scope of practice to advise our clients on disease based issues.
Secondly, you can learn all you desire about nutrition and chronic health problems for free by visiting the largest search engine in the world (We have over 100 interviews in the course for our enrollees with some of the BEST experts in the industry)
Instead, health coaches must be mentored how to utilize our resources to educate and empower our clients to make lasting changes.
You do not need to waste months upon months on these topics to work with clients. In fact, you can work with clients WITHOUT all this knowledge. Keep reading and I will show you how.
There is not enough focus on mentoring coaches how to safely and effectively work with all clients. This is just oen thing that makes IFHC different.
Perhaps the costliest mistake we see is that most coaches are coming to us with no coaching skills outside of a scripted program they have been given to use with each client.
As a result, most health coaches either 1) set their businesses up incorrectly from the start and work outside of their scope of practice without even realizing it, or 2) don’t end up coaching at all because they lack the method and the confidence.
At IFHC™, the foundation of our program is our signature 3-step, low-risk, investigative coaching method.
This simple yet effective transformational coaching method allows you to work with any client, with any condition, and with any health goal, without stepping outside of your scope of practice (and without wasting months on diseases and conditions).
We believe there is great power in knowledge of health of course! We even support some of those coaching programs who are doing this the right way! But without a firm foundation for your business? You can't safely deliver the information you have to share.
Education is the first step to client success. Clients want to understand WHY the changes are necessary before they decide to stick to a plan.
We’ll show you how to help your clients get to the root of their health issues and guide them towards optimal health and happiness by utilizing the resources that are already readily available to you.
Preparation is the second step in the process. Preparation eases client anxiety and stress over the changes that are about to happen in their lives, thereby skyrocketing their chances of success.
Think of it this way, you wouldn’t jump out of a plane without knowing how to operate a parachute, would you? Then why would you push your clients into programs and lifestyle changes before they fully understand and accept the process?
Action is the last step in the coaching process. Taking action must be done when the client is ready and willing to commit to themselves and be held accountable for their choices.
While most coaches take complete responsibility for the health of their clients, I show you how to let your clients take charge of their own health by being their source of guidance, support and inspiration.
By mastering this approach to coaching, you’ll have complete confidence necessary to work with all clients who need your help.
Most programs are NOT created by an actual health coach who has successfully built a wait-list practice
If you wanted to become an artist, would you sign up for an art program created by physicians? No? Then why would you sign up for a health coaching program that’s not created by a health coach?
While most programs are established by those who have no experience in the health coaching industry...
The Institute for Functional Health Coaching™ was founded by an active health coach who has over 20 years of self-study experience and over seven years of experience managing a wait list practice filled with clients of all health goals and conditions.
During this module, you'll conduct a peer coaching session with another student and once complete, Carmen will review the recorded peer coaching session, assess your skills and provide any necessary feedback to improve your process
There is no need to reinvent your process with each new client. This program includes done-for-you, high-mileage, totally customizable session documents to use with your clients or groups. Included are first, second, third and final session forms totaling over 30 pages that will help you streamline and systematize your business.
It can be hard for your clients to change habits, especially when it comes to food! This 50+ page done-for-you guide (one of our most popular products) will help you safely educate your clients on how to transition to a whole foods lifestyle.
Use it as the foundation for a whole foods group coaching program, share it as a resource with your private clients, offer it as an opt-in to build your list, or package it up and sell it on your website as your own.
Pricing your services doesn't have to be so overwhelming. You can use my fees and services template to simplify your pricing.
When you start a new coaching relationship, properly managing expectations is key. The client needs to understand what they can and can’t expect of you, and they also need to understand what you expect of them.
Once the coaching relationship ends and your clients have achieved incredible results, it's important to be able to efficiently capture client testimonials to use when marketing your business!
You can download our exact templates and brand them as your own.
Our 39-page resource guide contains direct links to over 240+ credible wellness resources + walks you through how to use these resources to go beyond detoxes and cleanses and make a bigger impact on more lives (while staying within your scope of practice).
The Institute for Functional Health Coaching™ is committed to fostering a collaborative environment where coaches are shown the skills they need to coach clients with any condition or goal and build successful businesses. We pride ourselves on ensuring that no coach ever feels like they have to look elsewhere for support.
By choosing The Institute for Functional Health Coaching™, you won’t have to:
We believe that everyone should live to give. That’s why, at The Institute for Functional Health Coaching™, giving back is at the core of everything we do.
For every participant in our program, we donate $100 to a charity of our choice as part of our Live to Give initiative. Donations are distributed at the beginning of each month for the prior month.
Here are some of the charities we are thankful to be able to support:
When can I start?
The Institute for Functional Health Coaching™ currently offers rolling participation. Once you join, you can complete the program whenever it’s convenient for you. Live calls with Carmen are held weekly, with some exceptions.
What is your refund policy?
The Institute for Functional Health Coaching™ will honor refunds for up to 7 days after joining. Please note that in order to cover our administrative costs, the refund will not exceed 90% of the payment made. Also, because we pride ourselves on keeping this program affordable, there are no refunds available after 7 days.
Can I speak with an program representative prior to joining?
Absolutely. Our team and Carmen are available to chat with you to answer your questions and determine if the Institute for Functional Health Coaching™ is the right fit for you. To book a call, please visit this link.
How will I learn?
Each module is delivered through our Institute portal and followed with a quiz. Please know these ungraded quizzes are for your benefit only to help you master the coaching process.
Is this program just for new health coaches?
No—this program is geared towards all health coaches who want to take advantage of a revolutionary coaching method that will simplify and supercharge their businesses. The information, processes, strategies, tips, advice, and mentorship included in each module will be beneﬁcial to any coach at any stage in his or her career.
Who is Carmen Hunter?
Carmen Hunter is the founder of The Institute for Functional Health Coaching™ and the creator of Education, Preparation & Action, the proven functional method of coaching. She has over a decade of health coaching experience, has worked with hundreds of one-on-one clients, conducted countless group trainings, and hosted hundreds of in-person and online health talks.
She has been privileged to work with health coaches and wellness practitioners (Nurses, Naturopaths, Chiropractors, Reiki Masters and more) for over 7 years in her own business as well as share her health coaching method at other institutions.
Carmen believes that diagnoses are symptoms of a larger health condition. She feels that approaching a client from a whole mind-body perspective by integrating the seven foundations required for optimal health is the only way to reach true wellness.
She believes in supporting other coaches in their businesses as well as collaborating with those who compliment her beliefs and operate with integrity and transparency. She believes that working together allows us all to make bigger impact on the world.
Her number one focus in the health coaching profession is to mentor and inspire coaches to build a successful business with integrity and service that surpasses all others. “No question goes unanswered and no need goes unmet” is her motto.